Sep 03 2008
This Beer is Full of Hot Air
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It gives a whole new meaning to “big beer.”
Carlton, another “me, too” lager brewed in the Victoria, Australia, hit on an interesting marketing gimmick. Even for a macro-lager, an industry noted for interesting marketing if not very interesting beer, this was a remarkable move. During the morning commute a giant hot air balloon in the shape of a Carlton Draught pint, or pot to the Aussies, glass drifted over Melbourne.
Did you miss it? Well, not worries. If you live in Australia you’ll still have a few more chances to see it again. The balloon will fly again during the Australian Rules Football finals series before taking off for a tour of the country when Australians all over might very well be heard to say, “What’s that in the air? Is it a bird? Is it a plane? No, mate, just a giant pot of piss beer!”
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